System design
Satellite radio uses the 2.3 GHz S band in
North America and generally shares the 1.4 GHz L band with local Digital Audio
Broadcasting (DAB) stations elsewhere. It is a type of direct broadcast
satellite and is strong enough that it requires no satellite dish to receive.
Local repeaters similar to broadcast
translator boosters enable signals to be available even if the view of the
satellite is blocked, for example, by skyscrapers in a large town.
Each receiver has an Electronic Serial Number
(ESN) Radio ID to identify it.
For example, Sirius uses channel 184, Sirius
Weather & Emergency.
Like other radio services, satellite radio
also transmits program-associated data (PAD or metadata), with the artist and
title of each song or program and possibly the name of the channel.
United States
In the United States, two companies operate
satellite radio services: XM Satellite Radio and Sirius Satellite Radio, though
these companies are merging.
Some XM music channels have commercials, while
Sirius is commercial-free. Both services have commercial-free music stations, as
well as talk and news stations, some of which include commercials. XM uses
fixed-location geostationary satellites in two positions, and Sirius uses three
geosynchronous satellites in highly elliptical orbits passing over North and
South America, to transmit the digital streams.
Satellite radio's chief asset is the fact that
it is not localized: drivers can receive the same programming anywhere in the
footprint of the service.
Specialty stations cover things such as family
talk, radio drama, classical music, and live events.
As of Feb 28,2008 XM claims over 9 million
subscribers, while Sirius claimed 7.6 million as of October 30, 2007. One
critical factor for the success of satellite radio is the deployment of in-car
receivers. Both Sirius and XM have attempted to convince automakers to equip
vehicles with their receiver. As of 2007, the following manufacturers offer
satellite radio as original Sirius has an exclusive contract for VW and Audi
vehicles from 2007 through 2012[citation needed]. Those brands previously
offered both services. GM, Honda and Suzuki are all major investors in XM;
Sirius is not offered as options in their vehicles.[1] Bentley and Rolls-Royce
come not only with receivers and lifetime subscriptions for Sirius service.
One of the challenges for satellite radio has
been to move away from cars and into the homes of consumers.[citation needed]
Several portable satellite radio receivers have been made for this purpose. XM
satellite radio has developed the XM2go line of "Walkman-like"
portable receivers, such as the Delphi MyFi, the Pioneer AirWare and Giant
International's Tao. Polk Audio makes a component-style home XM Reference
Tuner[2] and a tabletop entertainment system, the I-Sonic[3], with XM
capability. Sirius has developed the Kenwood Portable Satellite Radio Tuner,
Sirius S50, Here2Anywhere and the Sirius Stiletto 100.[4] The Pioneer Inno and
Samsung Helix for XM were among the first portable receivers to offer the
ability of recording live content for playback later. Thus allowing for
satellite radio to compete more fully with MP3 players.
One bump in the road to becoming more widely
used in the home was both Sirius and XM running into legal issues in early 2006
with the FCC about their internal FM Transmitters.
Canada
On November 1, 2004, the Canadian
Radio-television and Telecommunications Commission (CRTC) began hearing
applications for Canada's first satellite radio operations. Three applications
were filed: one by Standard Broadcasting and the CBC in partnership with Sirius,
one by Canadian Satellite Radio in partnership with XM, and one at the last
minute by CHUM Limited and Astral Media.
The first two would use the same systems
already set up for the U.S., while CHUM's application is for a subscription
radio service delivered through existing terrestrial DAB transmitters rather
than directly by satellite (although satellites would be used to deliver
programming to the transmitters). The CHUM service is all-Canadian; the other
two applications propose to offer a mix of Canadian-produced channels and
existing channels from their American partner services.
A small "gray market" already exists
for Sirius and XM receivers in Canada in which a Canadian would have an American
order their receiver and setup.
On June 16, 2005, the CRTC approved all three
services.[5]
In its decision, the CRTC required the
following conditions from the satellite radio licensees:
A minimum of eight channels must be produced
in Canada, and for each Canadian channel, nine foreign channels can be
broadcast.
At least 85% of the content on the
Canadian-produced channels (whether musical or spoken word) must be Canadian.
At least 25% of the Canadian channels must be
French-language stations.
At least 25% of the music aired on the
Canadian channels must be new Canadian music.
CHUM appealed the decision, claiming they
would not survive if Sirius and XM both were allowed in the Canadian market, and
that the licence conditions regarding Canadian content imposed on Canadian
Satellite Radio and Sirius Canada were too lax. Canadian Satellite Radio and
Sirius Canada countered that CHUM was simply trying to create a monopoly in the
Canadian market.
Lobbyists complained that the CRTC decision
did not require enough Canadian content from the broadcasters.
by Kevin_Vida
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